Tourism Product Development [THM 203]

This course is geared towards exploring the general concepts and issues, impacting the development of the tourism industry, and its product.  This course also explores tourism as a vehicle  for positive change, and identifies challenges and barriers affecting tourism product development.  The course will also cover what tourism product development entails, a methodological and systematic approach to developing tourism and its product, classifications of tourism products understanding tourist consumption, understanding tourists’ motivation to buy and look at the tourism industry on a global scale. In the end. This course will equip students with the cognitive tools needed to successfully develop their own tourism product.